This is another good article for website developers by John Chow, this time on whether it’s better to focus on building a few large sites, or a bunch of smaller ones.

He points out that larger sites are easier to promote & manage, and they get better deals with advertisers since they’re easier for advertisers to deal with. While this point may be less true for well-integrated networks of sites (like Gawker Media or Weblogs Inc.), it still stands to reason that it’s easier to create the coveted snowball effect with fewer sites & brands to promote than more.

Read the article »

This is a nice article by John Chow on the most effective (honest) techniques to get other sites to link to yours. It’s good advice, though it’s easy to get caught up in all the comment whoring social networking and forget to give people an actual reason to visit your site.

Now to cook up some link bait… it’s easier said than done!