This is another good article for website developers by John Chow, this time on whether it’s better to focus on building a few large sites, or a bunch of smaller ones.

He points out that larger sites are easier to promote & manage, and they get better deals with advertisers since they’re easier for advertisers to deal with. While this point may be less true for well-integrated networks of sites (like Gawker Media or Weblogs Inc.), it still stands to reason that it’s easier to create the coveted snowball effect with fewer sites & brands to promote than more.

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